Extended Producer Responsibility or EPR makes corporations responsible for recycling the products they produce instead of towns and taxpayers paying for it.

Almost 90% of the plastic that is reclaimed from local residents for the purpose of recycling is sent to a landfill or incinerated.US produces more than 35 million tons of plastic per year of which only 3 MT is recycled. China A joint memo issued by American Beverage Association and World Wild Life fund in June 2021 endorsed EPR. Legislation on EPR is being deliberated in some states and is on the horizon in other parts of the country. Two senators have introduced the -Break Free from Pollution Act. This Act if passed would require plastics manufacturers to increase the post-consumer recycled content of beverage containers to 25% by 2025, 50% by 2030, 70% by 2035, and 80% by 2040. It restricts single-use plastics and imposes a moratorium on the expansion of plastic production facilities and limits the export of waste. Producers will have to pay for the recycling of their products and also the logistics involved.

Billions of dollars spent on plastics material and resin manufacturing are in serious jeopardy. Companies will be caught off guard if they have not taken the necessary steps to reduce the impact of plastic and cause an erosion of their brand value and customer base